Ahead of the curve: Adapt these retail trends to stay relevant in the ever-evolving marketplace

Retail Trends

Ahead of the curve: Adapt these retail trends to stay relevant in the ever-evolving marketplace

July 18 2023

As of 2020, there were 1,045,422 retail establishments in the United States alone- Making staying attuned to emerging retail trends extremely crucial for thriving in the market. As technology continues to reshape the industry, businesses must adapt and embrace new strategies to engage and retain their customers. Here, we will explore some key retail trends that are transforming the way businesses operate and revolutionizing the retail customer experience..

Improving in-store experiences

While online shopping has gained popularity, the in-store experience remains a vital component of retail success. Retailers are focusing on creating immersive and personalized experiences within physical stores to attract and retain customers. Incorporating technologies like interactive displays, endless aisles, and self-checkouts can captivate shoppers and provide them with a unique and engaging experience that extends beyond the traditional brick-and-mortar setting.

Clienteling: Connecting on a personal level

In today’s competitive market, building strong relationships with customers is one of the most important retail trends and one that is here to stay. Clienteling enables retailers to provide tailored recommendations, customized offers, and personalized assistance to shoppers. By leveraging customer data, businesses can anticipate and fulfill individual needs, creating a truly personalized retail customer experience. Whether through personalized emails, targeted promotions, or personalized product recommendations, clienteling establishes a deeper connection between businesses and their customers.

Remote selling: Expanding reach and convenience

The rise of remote selling has opened up new avenues for retailers to connect with customers. By leveraging digital platforms and technologies, businesses can reach a wider audience, regardless of geographic boundaries. Through video consultations, virtual try-on, and live chat support, retailers can offer personalized shopping journies to customers from the comfort of their own homes.

Personalized recommendations: Tailoring the shopping journey

Retailers are harnessing the power of data analytics and artificial intelligence (AI) to deliver personalized product recommendations to customers and elevated retail customer experiences. By analyzing browsing history, purchase behavior, and preferences, businesses can curate tailored suggestions that align with individual tastes and interests. This level of personalization not only increases customer satisfaction but also drives sales by presenting customers with products they are more likely to purchase.

Flexible order processing: Seamlessly meeting customer needs

In an era of rapid gratification, flexible order processing has become an integral part of the retail customer experience. Offering options like buy online, pick up in-store (BOPIS) or same-day delivery ensures that customers have the flexibility to choose how and when they receive their purchases. By providing these convenient options, businesses can meet customer expectations for speed and convenience, while also reducing delivery costs and improving operational efficiency.

Incorporate and integrate these retail trends into your business with Veras Retail

At Veras Retail, we offer a suite of technologies that can help you seamlessly navigate the changing demands of your customers and remain ahead of the competition by embracing these retail trends. Now leverage the power of technology and personalization to create a shopping journey that captivates, engages, and satisfies customers, ensuring long-term success in the dynamic world of retail. 

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Remote Selling delivers immersive customer experiences: Here’s how

Remote Selling delivers immersive customer experiences: Here’s how

April 18 2023

Retailers across the world have started using remote selling to cater to their customers’ increasing demand for personalized online shopping experiences. Combining the world of digital with human engagement, selling remotely breaks physical barriers while delivering quality customer experiences. 

With more than three-quarters of buyers and sellers preferring digital self-serve and remote interactions over face-to-face engagement, these services have now become an important part of any retail strategy.

Let’s take a journey through the story of Steve who wants to buy furniture online and how a brand that sells remotely has a competitive advantage over others.

Steve is a new homeowner looking to furnish his space online. He knows of a store that offers virtual sales consultations and schedules an appointment for the same. Over the video call, Sally introduces herself as the sales representative and asks Steve about his requirements for the furniture along with a virtual tour of his house to get an idea of the space.

She now recommends items based on not just this conversation but also the Remote Selling software used for the session. The software has extensive data on Steve based on his previous interactions with the retailer, from which she can make personalized recommendations. She can also offer him a discount if it’s his birthday month and can run him through other promotions applicable to his account! After Steve finalizes the products he wants to buy, he can securely pay in the same session and the product will be delivered to him.

This story shows how retailers can use Remote Selling to create immersive experiences for their customers, even from a distance. From interaction with a sales associate to personalized recommendations, this virtual sales session made it all happen with ease.

remote selling

This story points to all the ways retailers can use Remote Selling to create immersive experiences for their customers, even from a distance. Other than making a customer shopping journey more seamless, effortless, and personalized, it also provides retailers with a competitive advantage with-

  • An Expanded customer base- Selling remotely breaks geographical barriers. Retailers can use this tool to cater to customers that cannot visit their physical stores while offering them a personalized shopping experience.
  • Increased brand loyalty- Steve is more likely to shop with this furniture brand again. The in-store-like experience at home paired with tailored recommendations delivers a quality shopping experience, increasing loyalty towards a brand in the long run.
  • Increased sales- An expanded customer base along with increased brand loyalty translates into increased sales. This retail strategy can also reduce operational costs, resulting in more profits.

Veras Remote Selling

We created the Veras Remote Selling tool to perfect these virtual brand-to-customer interactions. Purpose-built for retail, this software automates and can dramatically improve Remote Selling experiences. It makes each session trackable and personalized, with features to view full product details, add and remove items from the cart, save to their wish list, and complete purchases on their own. It also allows for easy capturing of customer likes/dislikes and other personal feedback along with access to data crucial for marketing and loyalty to make selling remotely a simpler feat for your retail associates as well. To know more, get in touch with our team today.


Veras Remote Selling for Wine, Spirits & Beer

Veras Remote Selling for Wine, Spirits & Beer

Deliver high-touch, one-on-one experiences with the convenience and safety of the client shopping from home or for secure B2B orders. Perfect for retailers that have in-store events like DIY or tasting events.


Curated Collections & Virtual Selling


January 6, 2021

The powerful combination of curated collections paired with the convenience of your very own virtual stylist will forever change how consumers shop.

The reality is people have changed how they live, work, and shop, and many of these newly formed habits are here to stay. For retailers, many of those nice-to-have capabilities like curbside pickup, self-checkout, and appointment-driven shopping have quickly shifted to become must-have experiences. And not only have retailers responded at breakneck speed to provide safer and smarter ways to shop, but they’ve also adopted technology to create new shopping channels and revenue streams.

One such technology is clienteling, which has evolved dramatically in the last several years. Initially, clienteling was adopted by sales people as an effective method to establish long-term relationships with key customers based on details about their preferences, behaviors, and purchases. Much of this was managed manually and kept locally in a literal “black book”.

With digitalization and automation, retailers now have the ability to capture omnichannel customer data. Clienteling solutions like Veras Affinity help retailers connect online and offline data with store initiatives and empower their associates with a 360-degree view of the customer. But with in-store foot traffic greatly reduced, Veras Affinity clienteling is helping retailers stay connected even at a distance with AI-driven recommendations and complete collections curated by a savvy virtual shopper.

Veras Affinity Remote Selling & Style Builder

Remote or virtual selling is an effective tool, often doubling customer engagement and employee productivity at lower costs. Like ecommerce and brick-and-mortar stores, remote selling is evolving into a dynamic channel of its own. Remote selling helps associates actively connect with shoppers that aren’t going into the store and connect with new shoppers that may not typically shop with you online. Ultimately, it’s about elevating your sales experience with meaningful data and a digitally engaged audience.

For most retailers, your employees often are your best customers and brand ambassadors. According to ExpertVoice, 86 percent of sales associates say the best reward for giving a recommendation is sharing their passion and expertise for customer satisfaction — not a commission.

With Style Builder, you can put your sales associates’ passion to work by using their input into product recommendations to improve the AI/ML engine behind it. Veras Style Builder’s curated collections paired with remote selling offers the next-generation of clienteling. It allows users to build and sell styles several ways.

Complete looks. Create or view product options to complete a look centered around a common theme. Multiple products from different categories are selected to form a complete vision for this look with rich product images and details.

Complementary collections. Find items that go well together based on the shopper’s preferences and build a full collection around it. This creates an opportunity to find new items for the customer to complete their personal collection.

Similar products. Easily find product recommendations that can be substituted for one another and with the ability to personalize recommendations. Associates use their store knowledge and direct interaction with the customer to fine tune the selections to enhance the AI.

Style Builder can be used across a number of retail verticals to deliver high-touch, one-on-one experiences with the convenience and safety of the client shopping from home. For home goods stores, associates can create room collections based on different styles or room décor. Flooring retailers may have their design consultants present complete looks that are trending and share directly with customers.

And for retailers that have in-store events like DIY or tasting events, Style Builder with Remote Selling brings that experience to the customer to not only drive revenue, but to keep your brand top of mind.

AI Still Needs Human Input

Veras Affinity’s AI/ML algorithms combine sales associate feedback with multiple customer data streams, including online and in-store purchases, social media, customer support activity, and more to provide a highly personalized experience.

On top of algorithmic recommendations, Veras Style Builder still relies on humans to train and fine-tune the machine learning models. Even with the most successful AI, the human touch is critical in all the ways it’s being adopted today. Without it, every word, recommendation, or output has a fairly logical yet just-missed-the-mark effect that lacks authenticity.

That’s why Style Builder applies a model in which human and algorithmic curators coexist to help one another. Together, Affinity’s AI learns and gets smarter from the store associate’s inputs — and gets better at executing over time. This is especially true when getting structured feedback from the field for new items that don’t yet have significant customer purchase history behind them. Leveraging store staff to get input on new products can help set meaningful recommendations in place quickly.

Consumers are fundamentally changing the way they shop. Contact us to learn how Veras solutions can empower your staff to radically personalize and connect with shoppers virtually or in person.

It’s Time to Embrace Virtual Selling

Add the personal experience, connection & excitement back to retail that your shoppers crave

October 22, 2020

Virtual selling is far more than a trend, and considerably more than sales associates interacting on Facebook or Zoom.

As consumers are anxious about their finances and health ahead of the holiday season, according to Deloitte’s September consumer report, the uncertainty in our economy is causing U.S. shoppers to spend less. Unsurprisingly, the report also reveals that 60 percent of consumers are concerned about the health of their families leaving them anxious about spending time in stores.

While the heightened safety requirements for both retail workers and their customers have accelerated to promote more contactless interactions like curbside pickup, buy online pickup in store (BOPIS), and self-checkout — but what if shoppers don’t step into the store?

When consumers were asked how they planned to get through their holiday shopping and to-do lists this season, here’s how they responded:

  • 65 percent will shop online to avoid crowds
  • 48 percent will avoid malls
  • 69 percent will shop in stores closer to home
Veras Affinity Remote Selling

Now is the time to embrace remote or virtual selling. With remote selling, your organization can double customer engagement, productivity, and speed at lower costs by enabling remote selling teams. Sure, you can continue use Facebook or Zoom, but the experiences provided on these platforms are not trackable, personalized, integrated or consistent. While they help provide a quick fix to connect with shoppers, they’re hardly retail-focused and let’s face it, your customers expect more.

Here are some compelling benefits of our in-app remote selling experience:

  • CONTROLLED ENVIRONMENT. The opportunities for abuse are greatly reduced and there is no need to worry about app downloads or platform compatibility.
  • INTEGRATED TO THE SELLING PROCESS. In addition to having visibility into past purchases, recommendations can be converted to purchases, saved to their wish lists or added to their omnichannel cart.
  • KNOW THE CUSTOMER’S INTERESTS. Whether they’re planning for an upcoming event or remodeling an entire room, keep track of their preferences and products as they build out various collections.
  • BEST OF ECOMMERCE. Take the immediacy and convenience of ecommerce combined with the high-level service and personal touch of a knowledgeable sales associate.

In this Veras Affinity Remote Selling demo, take a closer look as we step you through how the associate:

  • Initiates the remote selling conversation at the appointed time
  • Shares rich product details and available promotions
  • Builds the basket all the way through to purchase
Give your associates the tools they need to foster stronger customer relationships, increase engagement, and drive revenue.

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