Remote Selling delivers immersive customer experiences: Here’s how
April 18 2023
Retailers across the world have started using remote selling to cater to their customers’ increasing demand for personalized online shopping experiences. Combining the world of digital with human engagement, selling remotely breaks physical barriers while delivering quality customer experiences.
With more than three-quarters of buyers and sellers preferring digital self-serve and remote interactions over face-to-face engagement, these services have now become an important part of any retail strategy.
Let’s take a journey through the story of Steve who wants to buy furniture online and how a brand that sells remotely has a competitive advantage over others.
Steve is a new homeowner looking to furnish his space online. He knows of a store that offers virtual sales consultations and schedules an appointment for the same. Over the video call, Sally introduces herself as the sales representative and asks Steve about his requirements for the furniture along with a virtual tour of his house to get an idea of the space.
She now recommends items based on not just this conversation but also the Remote Selling software used for the session. The software has extensive data on Steve based on his previous interactions with the retailer, from which she can make personalized recommendations. She can also offer him a discount if it’s his birthday month and can run him through other promotions applicable to his account! After Steve finalizes the products he wants to buy, he can securely pay in the same session and the product will be delivered to him.
This story shows how retailers can use Remote Selling to create immersive experiences for their customers, even from a distance. From interaction with a sales associate to personalized recommendations, this virtual sales session made it all happen with ease.
This story points to all the ways retailers can use Remote Selling to create immersive experiences for their customers, even from a distance. Other than making a customer shopping journey more seamless, effortless, and personalized, it also provides retailers with a competitive advantage with-
- An Expanded customer base- Selling remotely breaks geographical barriers. Retailers can use this tool to cater to customers that cannot visit their physical stores while offering them a personalized shopping experience.
- Increased brand loyalty- Steve is more likely to shop with this furniture brand again. The in-store-like experience at home paired with tailored recommendations delivers a quality shopping experience, increasing loyalty towards a brand in the long run.
- Increased sales- An expanded customer base along with increased brand loyalty translates into increased sales. This retail strategy can also reduce operational costs, resulting in more profits.
Veras Remote Selling
We created the Veras Remote Selling tool to perfect these virtual brand-to-customer interactions. Purpose-built for retail, this software automates and can dramatically improve Remote Selling experiences. It makes each session trackable and personalized, with features to view full product details, add and remove items from the cart, save to their wish list, and complete purchases on their own. It also allows for easy capturing of customer likes/dislikes and other personal feedback along with access to data crucial for marketing and loyalty to make selling remotely a simpler feat for your retail associates as well. To know more, get in touch with our team today.