Veras Black Book
Proactive and personalized digital outreach
1-on-1 Outreach for True Customer Loyalty
Reach shoppers on an on-going basis at every step along the purchase path.
- Use customer preferences to drive the outreach they want to receive
- Review top customers, latest activities, and helpful notes
- Call, email, text using pre-defined templates
- Schedule appointments and follow-ups based on customer and store events
Unique Experiences, Products & Offers
Did you know that 72 percent of consumers only engage with personalized messaging? Black Book helps cut through the mass marketing noise to reach shoppers with highly tailored outreach based on their unique preferences and AI-driven recommendations. Black Book can also set calendar appointments with its helpful scheduling tool.
Event Visibility & Promotion
Local events set by store managers or global events organized by corporate may include author signings, livestreams, trunk shows, product launches, pop-up stores and more! Once set, associates can engage with more clients based on specific communication preferences.
Automated Task Management
Black Book allows store associates to view, create, and act on assigned tasks. Tasks can be set at different priority levels with deadlines that can automatically expire. Plus, Black Book’s AI-engine helps staff include unique offers and product recommendations.
Built-In Outreach Tools
Never miss an important follow up with Black Book’s integrated tools. From the associate-specific dashboard, retail staff working in-store or remotely can view their priority customers to set alerts, schedule appointments, and send emails. Branded templates may also include direct links and images.