Veras is uniquely focused on perfecting the customer connection


We believe in creating the ultimate store experience through a unified customer-facing platform. Our innovative omnichannel solutions help mid-to-large sized global retailers adapt to keep pace with today’s non-stop shopper and connect with consumers at every point of decision.

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Company founded as
Zoftec LLC

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Customer referenceability

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Privately Held

No outside debt or investment


Our Mission

Managing retail technologies that allow shoppers to move between digital and physical experiences doesn’t have to be complex, but we see the struggle every day. Homegrown or outdated point-of-sale software may work fine for traditional transactions. But, when inadequately scaled to serve today’s shopper across a complex journey, we understand why some retailers may perceive point-of-sale technology as a business inhibitor. 

With the right strategy, point-of-sale systems can be a powerful business enabler. At Veras Retail, our mission is to help retailers harness point-of-sale and adjacent technologies on a single platform to deliver a unified customer experience. One common engine, a single source of data, synchronized across channels to seamlessly connect all the different endpoints in the store.

Who We Serve

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logo of 30,000 stores

logo of 160,000 plus registers

logo of $50B + annual transactions

Our Leadership

Backed by 20+ years of store systems heritage and success, our people are passionate about delivering on a customer-first omnichannel vision. Great results start with leaders and teams who love working together and wake up every day obsessed with improving the retail experience.

Rohit Vir
With over 25 years of vast software industry knowledge specializing in retail software, Rohit envisions a unified retail experience where the store represents a vital connection to consumers. Prior to Veras Retail, he owned the architecture and construction of JDA’s Point-of-Sale software. Rohit regularly advises businesses and is a thought leader for end-to-end retail business implementations that connect digital and physical experiences to the store.
Rohit Vir

Anureeta Bakshi
Anureeta brings over a decade of involvement in business and retail to Veras, including experience managing apparel businesses in India. She strives to implement new software products that will promote customer satisfaction for retailers. As Director of Product, Anureeta’s goal is to ensure a system that seamlessly fullfills the needs of both the product users and providers. She endeavors to meet delivery goals through collaboration, analytical thinking, and creating an efficient ecosystem to aid merchants and consumers.
Anureeta Bakshi
Arco Klippstein
Arco brings more than 20 years of experience in various retail technology focused companies to his role as Engagement Director here at Veras. In addition to a deep technical understanding of architecture, his passion for solutions and working throughout the retailer’s organization is a hallmark of every engagement he has been involved with, whether in retail, entertainment or hospitality.
Arco Klippstein
Pramod Raut
Pramod comes with 21+ years of operations experience within multiple domains such as retail, telecom, insurance & finance & accounting. He has previously worked with large organisations such as WNS, ADP, & Office Depot. As the India Head for Veras Retail, Pramod drives delivery excellence and capability building to support Veras Retail’s growing customer base across regions.
Pramod Raut
Damon Pankey
Damon brings 30 years of experience in retail IT on the retailer side with Kirkland’s and Petsmart as well as software support and services with Blue Yonder/JDA. With responsibilities for Store Systems, Order Management and E-commerce at Kirkland’s Damon’s focus has been on improving the OmniChannel experience for customers. As Head of Revenue he will grow the Veras Retail brand by introducing the Veras Retail Suite into new accounts, and increase our footprint in established accounts beyond Point of Sale.
Damon Pankey
Shilpa Kelkar
Shilpa brings over 20 years of consulting experience designing, configuring, testing, and implementing software for softline and hardline retailers. Clients benefit from her deep domain expertise in innovative payments over a variety of processor platforms. Responsible for training clients and partners, Shilpa leads teams across planning, budgeting, and execution to ensure successful global software implementations and high customer satisfaction outcomes.
Shilpa Kelkar
Nhel Nobleza
With Veras Retail's growing reach in the APAC region, Nhel proactively manages the customer’s experience to ensure faster time-to-value. Nhel brings 16 years of expertise in the IT and HMO industries managing accounts, implementing successful projects, and creating trusted client relationships. Above all, it’s Nhel’s mission to provide new and innovative ways to keep customers achieving more with Veras solutions.
Nhel Nobleza
Ashish Joshi
Ashish, with 20+ years of professional IT experience, has a multifaceted technical career of innovation and success in the design & delivery of advanced application software projects across web and mobile platforms. He is a collaborative communicator focused on building functional synergies and solving technical challenges. He has worked as a solution architect and competency head in earlier organizations and specializes in designing innovative solutions by adapting new technologies like Artificial intelligence and machine learning, data analytics, and RPA. He also has professional experience in strategic planning, vendor management, application development, and full-lifecycle project management.
Ashish Joshi 
David Long
David is responsible for vendor partnerships, account management of existing customers & securing net new business for Veras Retail. His POS experience spans 4 decades divided equally between the customer side of the POS business as POS Manager for Bullocks, Guess?, and Liberty House and the vendor side of the POS business in account management as well as account management on the vendor side including Retail Store Systems, Inc., PCMS Datafit & Oracle. He spent the last several years as an entrepreneur in the Hospitality business founding & operating his own bagel business after completing the baking & culinary program at Los Angeles Trade Technical College Culinary School. David is passionate about serving & delivering value to his customers !
David Long

Join Our Team

We work hard to foster a culture that supports your professional and personal aspirations. If you’re looking for a place where new ideas, rewarding work, and collaboration are valued – we have that at Veras Retail. Check out our latest job openings and apply today.

Interested in working with Veras
Apply Here