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Unified commerce: Shaping the future of retail

this-is-same-shoes

Unified commerce: Shaping the future of retail

August 21 2023

In today’s digitally-driven retail landscape, unified commerce is quickly emerging as the beacon guiding the future of retail. With the convergence of online and offline shopping experiences, this paradigm shift promises to transform the industry as we know it. This is not just a buzzword; it’s a strategic approach that holds the potential to redefine the way retailers operate, offering seamless interactions for customers and unlocking a new era of success.

Transforming retail dynamics: The unified approach

As the retail landscape continues to evolve, it becomes clear that the future of retail lies in unified commerce. This concept transcends the limitations of traditional multichannel or omnichannel approaches, seamlessly integrating all touchpoints into a cohesive ecosystem. By breaking down silos between physical stores, e-commerce platforms, mobile apps, and social media, it empowers retailers to provide customers with consistent and personalized experiences across every interaction.

The concept encompasses a holistic view of the customer journey, ensuring that whether a shopper starts their experience online, completes it in-store, or vice versa, their preferences and history are seamlessly accessible to enhance their experience. This deep level of integration not only benefits the customer but also enables retailers to gather valuable insights, enabling more informed decision-making and targeted marketing strategies.

Elevating customer experience: The heart of unified commerce

At the core of this strategy lies a commitment to providing an exceptional customer experience. Customers expect more than just products; they demand personalized interactions and frictionless transactions. Unified commerce makes this possible by leveraging technology to create a single, interconnected ecosystem. Imagine a scenario where a shopper adds an item to their online cart, receives a personalized discount on their mobile app, and then finalizes the purchase at a physical store—without missing a beat. This level of seamlessness not only delights customers but also builds brand loyalty and advocacy.

In an era where consumer expectations are evolving rapidly, retailers are increasingly embracing this strategy to thrive. Traditional models that segment online and offline experiences no longer suffice. To remain competitive, retailers need to offer a harmonized experience that transcends individual channels. Unified commerce streamlines inventory management, eliminates data discrepancies, and empowers retailers to optimize their operations based on real-time insights. It’s not just a technology-driven strategy; it’s a mindset shift that aligns with the future of retail.

Embrace the inevitable with Veras Retail

In a world where retail is in a constant state of flux, unified commerce is the lighthouse guiding retailers toward the future. The convergence of physical and digital channels is essential to meet the ever-changing needs of modern consumers. This is more than a trend or a buzzword; it’s a reflection of the dynamic and interconnected world we live in today. Become a part of this ongoing transformation with Veras Retail. Seize the opportunity to adopt unified commerce through our offerings and lead the way into a new era of retail success. Connect with us today to know more.

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Clienteling: Using personalization to deliver memorable customer experiences

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Clienteling: Using personalization to deliver memorable customer experiences

July 31 2023

There’s no doubt about it: Customer experiences are the key differentiators that set successful retail businesses apart. With the advent of advanced technologies and changing consumer expectations, retailers are finding innovative ways to connect with their customers on a more personal level. One such approach gaining prominence is clienteling, which enables retailers to deliver exceptional personalized experiences to their customers.

How this retail strategy is transforming the industry

Clienteling utilizes extensive data to build strong, long-term relationships with customers by providing personalized attention and assistance. Gone are the days of generic interactions; this tool empowers retailers to create bespoke experiences tailored to each customer’s unique preferences and needs. Utilizing data-driven insights, it helps retailers understand their customers better, anticipate their desires, and foster loyalty.

Personalized customer experiences: The essence of retail success

In an era where consumers are bombarded with countless options, personalized customer experiences have become essential for retail success. By implementing clienteling strategies, retailers can go beyond transactional interactions and create meaningful connections with their customers.

Imagine a scenario where you walk into a store and the retail associates there already know your likes and dislikes, suggest a complementary product for your past purchase, and give you a special offer since it’s your birthday month- Would you not want to shop with this retail brand that makes you feel so valued again?

Tailored recommendations: The key to delightful shopping journeys

Instead of generic product suggestions, retailers can leverage this tool and customer data to offer relevant and meaningful recommendations that align with individual customer preferences. By analyzing their shopping patterns, retailers can anticipate future needs and proactively suggest products or services that customers are likely to appreciate. This level of personalization not only enhances the shopping experience but also boosts customer satisfaction and loyalty.

The power of data and technology

By implementing this retail strategy, retailers can collect and analyze data from various touchpoints, including purchase history, browsing behavior, wishlists, return behavior, and customer feedback- Gaining valuable insights into individual preferences. With the help of artificial intelligence and machine learning algorithms, retailers can uncover patterns, predict future buying behavior, and recommend personalized offerings. By harnessing the power of data and technology, retailers can create seamless and delightful customer experiences.

A strategy that drives business growth

This tool not only enhances customer experiences but also drives business growth. By delivering exceptional personalized experiences, retailers can foster customer loyalty, encourage repeat purchases, increase upselling and cross-selling opportunities, and generate positive word-of-mouth. 

Satisfied customers are more likely to become brand advocates, amplifying the reach and impact of a retailer’s offerings. Furthermore, it enables retailers to stay ahead of evolving customer expectations, adapt to changing market dynamics, and remain competitive in a rapidly evolving retail landscape.

Clienteling has revolutionized the way retailers interact with their customers. Tailored recommendations, empowered by data-driven insights and advanced technologies, elevate the retail experience to new heights. As customer expectations continue to evolve, it serves as an invaluable tool to meet and exceed their desires, ensuring retailers thrive in an increasingly customer-centric world. Explore Veras Extend today to seamlessly integrate this retail strategy into your operations. Connect with us today to learn more. 

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The power of strategic promotion activities: Boosting sales and margins

Excitement because of new shoes

The power of strategic promotion activities: Boosting sales and margins

July 19 2023

Retailers now know that effective promotion activities play a pivotal role in driving sales, increasing customer engagement, and ultimately improving profit margins. However, simply relying on putting items on sale can have its drawbacks. Here, we will explore the importance of strategic promotion planning for retailers and delve into alternative promotion strategies that go beyond traditional discounts. By adopting these approaches, get ready to generate more sales, enhance customer satisfaction, and maximize profitability.

There are pitfalls to solely relying on sales…

While sales can create a sense of urgency and attract customers, relying solely on this strategy can have adverse effects on your bottom line. Frequent sales can condition customers to wait for discounts, eroding profit margins. Additionally, excessive reliance on sales might devalue products in the eyes of consumers, undermining the perceived quality and long-term brand value..

Diversifying your promotion activities is the answer!

To overcome the limitations of traditional sales, retailers must embrace alternative promotion strategies that not only capture customers’ attention but also provide them with added value. These can include-

1. Bundle offers

By bundling complementary products together, you can entice customers to make larger purchases while offering them a perceived value. For example, a clothing store might offer a “summer essentials bundle” consisting of a trendy dress, sunglasses, and a hat at a discounted price. This strategy encourages customers to buy more items while enjoying cost savings.

2. Upselling and cross-selling

Upselling involves persuading customers to purchase a higher-priced item that offers additional benefits or features. Cross-selling, on the other hand, involves suggesting related products to complement the customer’s original purchase. For instance, an electronics retailer could recommend a higher-end laptop model with enhanced specifications, or suggest a printer and software to complement a customer’s new computer. These strategies not only increase the average transaction value but also enhance the overall customer experience.

3. Loyalty programs

Implementing a loyalty program can be a powerful way to foster customer loyalty and repeat business. By offering rewards, exclusive discounts, and personalized promotions to loyal customers, retailers can incentivize them to keep coming back. For example, a coffee shop might provide a loyalty card that offers a free beverage after a certain number of purchases. This not only drives customer retention but also encourages word-of-mouth referrals.

Looking for new shop in shopping mall

Harnessing the power of advanced promotions and coupons

To further elevate promotion activities, you can leverage advanced promotions and coupons. These digital tools provide personalized offers based on customer preferences, purchase history, and behavioral data. By tailoring promotions to individual customers, businesses can create a more personalized and engaging shopping experience. For instance, an online bookstore might send targeted coupons for specific genres or authors that align with a customer’s reading preferences. Such personalized promotions can significantly increase customer satisfaction and drive sales.

While traditional sales can be effective in the short term, diversifying promotion activities through bundle offers, upselling, cross-selling, and loyalty programs can provide long-term benefits. By adopting advanced promotions and coupons, you can create personalized experiences that resonate with your customers, leading to increased engagement and revenue. Embracing these strategies will not only help you stay ahead of the competition but also ensure sustainable growth in the dynamic retail industry.

Execute all your complex promotional strategies with Veras Activate

Veras Activate is created to help you power complex promotions with ease. A centralized promotion management tool, this solution makes aligning your retail strategies with your goals and delivering personalized promotions to boost sales, profits, and customer satisfaction easy. To know more, connect with us today.

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Ahead of the curve: Adapt these retail trends to stay relevant in the ever-evolving marketplace

Retail Trends

Ahead of the curve: Adapt these retail trends to stay relevant in the ever-evolving marketplace

July 18 2023

As of 2020, there were 1,045,422 retail establishments in the United States alone- Making staying attuned to emerging retail trends extremely crucial for thriving in the market. As technology continues to reshape the industry, businesses must adapt and embrace new strategies to engage and retain their customers. Here, we will explore some key retail trends that are transforming the way businesses operate and revolutionizing the retail customer experience..

Improving in-store experiences

While online shopping has gained popularity, the in-store experience remains a vital component of retail success. Retailers are focusing on creating immersive and personalized experiences within physical stores to attract and retain customers. Incorporating technologies like interactive displays, endless aisles, and self-checkouts can captivate shoppers and provide them with a unique and engaging experience that extends beyond the traditional brick-and-mortar setting.

Clienteling: Connecting on a personal level

In today’s competitive market, building strong relationships with customers is one of the most important retail trends and one that is here to stay. Clienteling enables retailers to provide tailored recommendations, customized offers, and personalized assistance to shoppers. By leveraging customer data, businesses can anticipate and fulfill individual needs, creating a truly personalized retail customer experience. Whether through personalized emails, targeted promotions, or personalized product recommendations, clienteling establishes a deeper connection between businesses and their customers.

Remote selling: Expanding reach and convenience

The rise of remote selling has opened up new avenues for retailers to connect with customers. By leveraging digital platforms and technologies, businesses can reach a wider audience, regardless of geographic boundaries. Through video consultations, virtual try-on, and live chat support, retailers can offer personalized shopping journies to customers from the comfort of their own homes.

Personalized recommendations: Tailoring the shopping journey

Retailers are harnessing the power of data analytics and artificial intelligence (AI) to deliver personalized product recommendations to customers and elevated retail customer experiences. By analyzing browsing history, purchase behavior, and preferences, businesses can curate tailored suggestions that align with individual tastes and interests. This level of personalization not only increases customer satisfaction but also drives sales by presenting customers with products they are more likely to purchase.

Flexible order processing: Seamlessly meeting customer needs

In an era of rapid gratification, flexible order processing has become an integral part of the retail customer experience. Offering options like buy online, pick up in-store (BOPIS) or same-day delivery ensures that customers have the flexibility to choose how and when they receive their purchases. By providing these convenient options, businesses can meet customer expectations for speed and convenience, while also reducing delivery costs and improving operational efficiency.

Incorporate and integrate these retail trends into your business with Veras Retail

At Veras Retail, we offer a suite of technologies that can help you seamlessly navigate the changing demands of your customers and remain ahead of the competition by embracing these retail trends. Now leverage the power of technology and personalization to create a shopping journey that captivates, engages, and satisfies customers, ensuring long-term success in the dynamic world of retail. 

To explore our products, connect with us today or read all about them here- https://www.verasretail.com/products/

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Leveraging customer data: The key to delivering personalized retail experiences

Customer data

Leveraging customer data: The key to delivering personalized retail experiences

June 16 2023

In today’s retail landscape, customer data has become the driving force behind delivering personalized experiences. With customers having a vast array of choices at their fingertips, retailers have to find innovative ways to stand out and forge lasting connections. By harnessing the insights derived from this data, retailers can unlock a wealth of opportunities to offer tailored experiences that resonate with individual preferences and needs.

The importance of customer data

Customer data encompasses valuable information gathered from various touchpoints, including purchase history, browsing behavior, demographics, and even social media interactions. It serves as the foundation for understanding customers on a deeper level and enables retailers to make informed decisions to enhance their marketing strategies and customer engagement.

Businesses can now aggregate and centralize this information from multiple sources to get a comprehensive and unified view of each customer- Providing them with a holistic understanding of their customer’s preferences, interests, and behaviors. This helps them create-

Personalized marketing campaigns

By segmenting customers based on their preferences and behaviors, retailers can deliver relevant and tailored messages through various online and offline channels. Personalized campaigns not only capture customers’ attention but also enhance their overall shopping experience, fostering loyalty and increasing conversion rates.

Seamless omnichannel experiences

Customers now expect seamless experiences across multiple touchpoints. Using customer information, retailers can deliver consistent messaging and personalized experiences across different channels, whether it’s a physical store, website, mobile app, or social media platform. By leveraging customer data, they can understand customers’ preferred channels, buying patterns, and even anticipate their next actions, allowing for a cohesive and personalized omnichannel experience.

Predictive analytics and recommendations

Customer data can provide powerful insights and predictions. By leveraging these capabilities, retailers can offer personalized product recommendations to customers, enhancing the discovery and purchasing process. Predictive analytics can also help retailers identify emerging trends, forecast demand, and optimize inventory management leading to improved operational efficiency and customer satisfaction. 

customer data

Explore Veras Suite to deliver highly personalized customer experiences

At Veras Retail, we have created tools that can help you harness the power of customer data. Integrated with a customer data platform and other strategic features like clienteling, remote selling, promotions, inventory management, and more- We make offering seamless, data-driven, and personalized experiences to your customers easy while maintaining transparency and data security. To unlock a world of possibilities and gain a competitive edge in the ever-evolving retail industry, connect with us today.

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Retail inventory management: The key to smoother operations and enhanced customer experiences

retail inventory management

Retail inventory management: The key to smoother operations and enhanced customer experiences

June 08 2023

In the fast-paced world of retail, inventory management plays a pivotal role in ensuring a seamless order shopping experience for customers. With the rise of cross-channel shopping and the ever-growing demands of modern consumers, effective retail inventory management has become more important than ever before. There are many ways effective inventory management benefits both retailers and customers. Here’s how-

Meeting customer expectations in a cross-channel shopping environment

With the proliferation of online shopping, mobile apps, and brick-and-mortar stores, customers now have a multitude of channels to purchase from. This has created a significant challenge for retailers to maintain accurate inventory levels across all channels. Retail inventory management allows businesses to track and update their inventory in real-time, ensuring that customers are presented with accurate product availability information regardless of the channel they choose. By maintaining a consistent and up-to-date inventory, retailers can meet customer expectations and prevent disappointment due to out-of-stock situations or delayed deliveries.

Enhancing efficiency and reducing costs

Inventory control is crucial for retailers to optimize their operations and minimize costs. By utilizing advanced inventory management systems, retailers can gain valuable insights into demand patterns and make informed decisions about stock levels, replenishment schedules, and product assortment. This data-driven approach helps reduce excess inventory, prevent stockouts, and avoid unnecessary carrying costs. Effective retail inventory management also enables streamlined order processing, minimizing errors, reducing manual work, and improving overall operational efficiency.

Improving customer satisfaction and retention

Retail inventory management directly impacts customer satisfaction. Nothing frustrates a customer more than placing an order only to find out that the desired item is unavailable. With efficient inventory management systems in place, retailers can fulfill customer orders promptly, provide accurate delivery estimates, and minimize the need for backorders or cancellations. By consistently meeting customer expectations, retailers can enhance customer satisfaction, foster loyalty, and increase the likelihood of repeat purchases.

Adapting to changing consumer behavior

The retail landscape continues to evolve rapidly, with consumer behavior constantly shifting. Smooth inventory management enables retailers to adapt to these changes by capturing and analyzing data on customer preferences, trends, and buying patterns. By gaining insights into consumer behavior, retailers can make data-driven decisions, introduce new products, and adjust their inventory strategies accordingly. This flexibility allows retailers to stay ahead of the competition and cater to the ever-changing demands of modern shoppers.

retail inventory management

Veras Omniview: Your solution to effective retail inventory management

Investing in retail inventory management is a strategic decision that empowers retailers to thrive in a dynamic and competitive marketplace. Veras Omniview is designed to serve this purpose. Created keeping omnichannel strategies in mind, this software addresses a variety of retail scenarios by making enterprise-wide inventory availability more accessible and easy to track. To know more, get in touch with us today.

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EFFECTIVE CUSTOMER ENGAGEMENT STARTS HERE- PERKS OF INVESTING IN A RETAIL CRM PLATFORM

CRM

EFFECTIVE CUSTOMER ENGAGEMENT STARTS HERE- PERKS OF INVESTING IN A RETAIL CRM PLATFORM

May 19 2023

A crucial aspect of any retail business, customer engagement not only helps build brand loyalty but also drives sales and revenue. Today’s retail landscape requires businesses to use all the tools at their disposal to keep customers coming back. That’s where a retail Customer Relationship Management (CRM) system comes in.

A retail CRM system helps businesses manage their interactions with customers, from their first contact to their last purchase and beyond. It provides a centralized platform to store customer information, such as contact details, purchase history, and preferences. This information can then be used to personalize the customer experience, tailor marketing messages, and improve customer service.

Customer engagement done right

One of the key benefits of this system is that it enables businesses to engage with customers on a more personal level. By analyzing customer data, businesses can gain insights into their behavior, preferences, and needs. This information can be used to create personalized marketing messages that resonate with customers and make them feel valued.

Create proactive marketing strategies

With the rise of social media and other digital channels, customers now have more ways to interact with businesses than ever before. A retail CRM system helps businesses track customer interactions across multiple channels. This can help retail businesses respond and deploy strategies in a timely and effective manner. 

CRM

Foster customer loyalty

Most importantly, these platforms help businesses build customer loyalty. By providing personalized experiences and excellent customer service, businesses can create a loyal customer base that will return time and time again. Loyal customers are also more likely to recommend a business to others, helping drive new business and revenue.

By providing a centralized platform for managing customer interactions, analyzing customer data, and personalizing the customer experience, these systems can help with customer engagement, cultivate customer loyalty, and drive sales and revenue. 

Do all this and more with Veras Suite. 

With products uniquely focused on perfecting the customer-retailer connection, our mobile-first tools are easy to implement and can help you effectively implement all your retail strategies. Trusted by 50+ retailers globally, connect with us today to smoothly streamline your operations.

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Never lose a sale: Explore endless aisle for your retail business

Endless Aisle

Never lose a sale: Explore endless aisle for your retail business

April 21 2023

In today’s highly competitive retail environment, it’s essential for retailers to have a comprehensive omnichannel strategy and endless aisle has emerged as one of the popular solutions for making that happen in-store.

Sarah is a top associate at a higher-end fashion chain. While Sarah loves curating the latest trends for her customers, she often finds herself frustrated by the limitations of her physical stores. The chain can’t carry every size or color of every item in every store, and sometimes customers leave empty-handed because she doesn’t have exactly what they’re looking for.

One day, a customer came into Sarah’s store looking for a specific style and size of shoes that they had seen but couldn’t find in-store. The customer was disappointed and ready to leave when Sarah remembered that the store had recently implemented omnichannel inventory and endless aisle capabilities.

Sarah quickly pulled out her tablet and used the store’s inventory system to check if any of the other locations had the shoes in stock. Sure enough, there was a pair available at a different store. Sarah informed the customer that they could purchase the shoes and have them shipped directly to their home or to the store for pickup.

But Sarah didn’t stop there. She also checked the store’s endless aisle capabilities and found that they had an even wider selection of shoes available online. She showed the customer some similar styles and sizes that were available and offered to place an order for them right then and there. The customer could browse through a virtual catalog of products, complete with images, descriptions, and even customer reviews. From there, they could place an order for any item they wanted, which would then be shipped directly to their homes.

Better shopping experiences for customers

Her customers appreciated this integration too! Thanks to the store’s cross-store inventory and endless aisle capabilities, Sarah was able to save the sale and provide the customer with a great shopping experience. The customer left happy and satisfied, and Sarah felt proud of her ability to leverage the store’s technology to provide excellent customer service. They could now browse through a wider selection of products while conveniently ordering items directly at the store. 

Endless aisle

Endless aisle helps fulfill every order

The real benefit of using an endless aisle solution became apparent to Sarah when she noticed that she was never losing a sale. Even if a customer came into one of her stores looking for a specific item that she didn’t have in stock, she could still fulfill the order using this tool. This meant that customers were always able to find what they were looking for, which kept them coming back to the store again and again.

Cross-selling and upselling made easy

Sarah also noticed that the endless aisle was helping her boost sales in other ways. Because customers were able to browse through a wider selection of products, they were also discovering new items that they may not have otherwise seen. This meant that she was able to upsell and cross-sell more effectively, which led to higher average order values and increased revenue for the store.

This implementation not only helped Sarah never lose a sale but also improve the overall shopping experience for her customers while driving more revenue.

Sarah’s experience is not unique. Endless aisles have become increasingly popular among retailers of all sizes and industries and for good reason. By offering a wider selection of products to customers, retailers can improve the shopping experience, increase customer loyalty, and boost sales. Plus, with the rise of e-commerce and online shopping, it’s becoming more important than ever for retailers to offer customers a seamless omnichannel experience that combines the convenience of online shopping with the personal touch of in-store interactions.

Check out Veras Extend to explore the endless possibilities an endless aisle can offer. Ensure its smooth integration with features that further power your retail strategy- Search your entire global catalog, and even include vendor catalogs to expand availability, present relevant promotions, and recommend similar items to the customer in the aisle. 

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Remote Selling delivers immersive customer experiences: Here’s how

Remote Selling delivers immersive customer experiences: Here’s how

April 18 2023

Retailers across the world have started using remote selling to cater to their customers’ increasing demand for personalized online shopping experiences. Combining the world of digital with human engagement, selling remotely breaks physical barriers while delivering quality customer experiences. 

With more than three-quarters of buyers and sellers preferring digital self-serve and remote interactions over face-to-face engagement, these services have now become an important part of any retail strategy.

Let’s take a journey through the story of Steve who wants to buy furniture online and how a brand that sells remotely has a competitive advantage over others.

Steve is a new homeowner looking to furnish his space online. He knows of a store that offers virtual sales consultations and schedules an appointment for the same. Over the video call, Sally introduces herself as the sales representative and asks Steve about his requirements for the furniture along with a virtual tour of his house to get an idea of the space.

She now recommends items based on not just this conversation but also the Remote Selling software used for the session. The software has extensive data on Steve based on his previous interactions with the retailer, from which she can make personalized recommendations. She can also offer him a discount if it’s his birthday month and can run him through other promotions applicable to his account! After Steve finalizes the products he wants to buy, he can securely pay in the same session and the product will be delivered to him.

This story shows how retailers can use Remote Selling to create immersive experiences for their customers, even from a distance. From interaction with a sales associate to personalized recommendations, this virtual sales session made it all happen with ease.

remote selling

This story points to all the ways retailers can use Remote Selling to create immersive experiences for their customers, even from a distance. Other than making a customer shopping journey more seamless, effortless, and personalized, it also provides retailers with a competitive advantage with-

  • An Expanded customer base- Selling remotely breaks geographical barriers. Retailers can use this tool to cater to customers that cannot visit their physical stores while offering them a personalized shopping experience.
  • Increased brand loyalty- Steve is more likely to shop with this furniture brand again. The in-store-like experience at home paired with tailored recommendations delivers a quality shopping experience, increasing loyalty towards a brand in the long run.
  • Increased sales- An expanded customer base along with increased brand loyalty translates into increased sales. This retail strategy can also reduce operational costs, resulting in more profits.

Veras Remote Selling

We created the Veras Remote Selling tool to perfect these virtual brand-to-customer interactions. Purpose-built for retail, this software automates and can dramatically improve Remote Selling experiences. It makes each session trackable and personalized, with features to view full product details, add and remove items from the cart, save to their wish list, and complete purchases on their own. It also allows for easy capturing of customer likes/dislikes and other personal feedback along with access to data crucial for marketing and loyalty to make selling remotely a simpler feat for your retail associates as well. To know more, get in touch with our team today.

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Release Notes: Veras CheckOut 11.3

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Release Notes: Veras CheckOut 11.3

March 15, 2022

Added Omnichannel Capabilities, Beta OmniView Integration, Flexible Database Options, and More!

Everything seems to be moving faster these days in retail. It’s not only impacted how we shop, but also how we approach product development—all while embracing the necessity for constant innovation. You can easily stay in-the-know with Release Notes, our biannual update that highlights recent product improvements, what’s new, and exciting things to come.

Made available on March 11, 2022, here are some notable highlights in Veras CheckOut 11.3 that include additional omnichannel capabilities, scale interface, flexible database options, and Veras OmniView Integration (beta). 

New Omnichannel Capabilities

CheckOut 11.3 adds a dedicated Buy Online, Pick Up in Store order processing flow, as well as a flow for Buy Online, Ship to Store order receiving and customer pickup. Additionally, the order management screens for all order types have been refined to bring focus to the data elements that are most important to store users. 

Scale Interface

With Veras’ continued growth in grocery and hypermarkets in Asia Pacific, CheckOut 11.3 provides the ability to integrate to a weighing scale and collect the product quantity from the scale. Tare weight calculation and recording is included in this enhancement as well.  

Greater Flexibility with Veras Replication

Veras Replication allows greater flexibility in database licensing choices. A new mechanism enables server-to-client database replication in cloud and on-premises deployments managed by Veras utilities rather than the RDBMS engine. Not to worry, the traditional RDBMS-managed replication process is still supported. For Veras customers interested in learning more about this great cost-saving option, please contact your account representative. 

Veras OmniView Integration (beta)

CheckOut 11.3 adds an integration to the new Veras order management application, Veras OmniView. Veras OmniView will provide a richer, cloud-native omnichannel engine for order sourcing, orchestration, and fulfillment. The new CheckOut omnichannel process flows integrate to both the traditional order management logic and tables hosted on the CheckOut central server, as well as to Veras OmniView.

Omnichannel Inventory Visibility, Order Orchestration & Mobility

Omnichannel ordering and fulfillment, and the connected customer experiences tied to these capabilities, are no longer optional for stores. Today’s shoppers are exerting and demanding more control over how, when, and where their orders are fulfilled.

In fact, the number of orders placed online and picked up at brick-and-mortar stores by customers grew 208% during the pandemic and show no signs of waning. Retailers quickly jumped into offering these services to meet consumer demand, but without the luxury of having a full omnichannel strategy. As a result, many retailers are navigating their way around a multi-channel maze wrought with manual processes, siloed purchasing channels, and disconnected inventory views.

Introducing Veras OmniView

Veras OmniView supports an omnichannel fulfillment strategy where retailers use multiple selling channels to fulfill and distribute orders, regardless of which channel the customer places an order through to streamline the fulfillment and delivery process.

When it comes to any good omnichannel strategy, you’ll find real-time inventory visibility centered around the customer at its core. Shoppers couldn’t agree more as:

  • 71% of shoppers say that it is important or very important to be able to view inventory information for in-store products. (Forrester)
  • 69% of consumers expect that store associates be armed with a mobile device, in order to perform simple and immediate tasks such as looking up product information and checking inventory.
  • 56% of consumers have used their mobile device to research products at home with 38% having used their mobile device to check inventory availability while on their way to a store. (Forrester)

Veras OmniView enables order fulfillment execution paired with inventory features on mobile in a single UX to support the following capabilities:

  • Order Picking (consolidated/team picking, substitutions, prep for curbside/locker/courier)
  • Receiving & Putaway
  • Transfers & RTV
  • Cycle Count & Adjustments
  • Product Inquiry

What’s more, task-based workflows across functions help keep store associates focused on the most urgent priorities. Veras OmniView also goes beyond order execution capabilities to deliver intelligent decisioning and order orchestration coupled with configurable rules-based processes.

Delivered through a microservices-based architecture and standard workflow platform, Veras OmniView helps retailers center their experiences around the customer to ensure that shoppers can easily navigate across various touchpoints to make their purchase.

Stay Tuned!

More to come on our next product advancement Veras OmniView, as we continue deliver next-generation solutions for today’s evolving retail processes through a unified commerce strategy.