In today’s highly competitive retail environment, it’s essential for retailers to have a comprehensive omnichannel strategy and endless aisle has emerged as one of the popular solutions for making that happen in-store.

Sarah is a top associate at a higher-end fashion chain. While Sarah loves curating the latest trends for her customers, she often finds herself frustrated by the limitations of her physical stores. The chain can’t carry every size or color of every item in every store, and sometimes customers leave empty-handed because she doesn’t have exactly what they’re looking for.

One day, a customer came into Sarah’s store looking for a specific style and size of shoes that they had seen but couldn’t find in-store. The customer was disappointed and ready to leave when Sarah remembered that the store had recently implemented omnichannel inventory and endless aisle capabilities.

Sarah quickly pulled out her tablet and used the store’s inventory system to check if any of the other locations had the shoes in stock. Sure enough, there was a pair available at a different store. Sarah informed the customer that they could purchase the shoes and have them shipped directly to their home or to the store for pickup.

But Sarah didn’t stop there. She also checked the store’s endless aisle capabilities and found that they had an even wider selection of shoes available online. She showed the customer some similar styles and sizes that were available and offered to place an order for them right then and there. The customer could browse through a virtual catalog of products, complete with images, descriptions, and even customer reviews. From there, they could place an order for any item they wanted, which would then be shipped directly to their homes.

Better shopping experiences for customers

Her customers appreciated this integration too! Thanks to the store’s cross-store inventory and endless aisle capabilities, Sarah was able to save the sale and provide the customer with a great shopping experience. The customer left happy and satisfied, and Sarah felt proud of her ability to leverage the store’s technology to provide excellent customer service. They could now browse through a wider selection of products while conveniently ordering items directly at the store. 

Endless aisle

Endless aisle helps fulfill every order

The real benefit of using an endless aisle solution became apparent to Sarah when she noticed that she was never losing a sale. Even if a customer came into one of her stores looking for a specific item that she didn’t have in stock, she could still fulfill the order using this tool. This meant that customers were always able to find what they were looking for, which kept them coming back to the store again and again.

Cross-selling and upselling made easy

Sarah also noticed that the endless aisle was helping her boost sales in other ways. Because customers were able to browse through a wider selection of products, they were also discovering new items that they may not have otherwise seen. This meant that she was able to upsell and cross-sell more effectively, which led to higher average order values and increased revenue for the store.

This implementation not only helped Sarah never lose a sale but also improve the overall shopping experience for her customers while driving more revenue.

Sarah’s experience is not unique. Endless aisles have become increasingly popular among retailers of all sizes and industries and for good reason. By offering a wider selection of products to customers, retailers can improve the shopping experience, increase customer loyalty, and boost sales. Plus, with the rise of e-commerce and online shopping, it’s becoming more important than ever for retailers to offer customers a seamless omnichannel experience that combines the convenience of online shopping with the personal touch of in-store interactions.

Check out Veras Extend to explore the endless possibilities an endless aisle can offer. Ensure its smooth integration with features that further power your retail strategy- Search your entire global catalog, and even include vendor catalogs to expand availability, present relevant promotions, and recommend similar items to the customer in the aisle.