The retail industry is evolving at a fast pace. With physical shopping being an important driver of customer engagement and retention, retailers need to up their game by delivering exceptional experiential shopping journeys. 

A recent blog from NRF detailed 2024’s major retail trends stated, “Customer interaction in physical stores is as imperative as the transaction.” 

Here are three key actions retailers need to take based on this insight-

Prioritize customer engagement: Recognize that customer interaction in physical stores is not just about facilitating transactions but also about building relationships and delivering exceptional experiences. Invest in training your staff to engage with customers effectively, offer personalized assistance, and create memorable interactions that go beyond mere transactions.

Enhance in-store experiences: Focus on optimizing the physical environment of your stores to encourage customer interaction and engagement. This can include strategic layout designs, seamless product finds, and easy checkouts. By creating effortless shopping journeys, you can encourage customers to spend more time in your stores and foster meaningful interactions.

Leverage technology: Embrace technology as an enabler of customer interaction in physical stores. Implement digital tools and solutions such as AI-driven product recommendations, endless aisles, and contactless payment options to enhance the in-store shopping experience. These technologies not only facilitate transactions but also provide opportunities for personalized recommendations, product information, and seamless navigation, thereby enriching the overall customer interaction journey. Looking for tech that you can harness to create exceptional shopping journeys?

 Check out Veras Retail and our advanced retail tech. With solutions like AI-driven product recommendations, clienteling, and endless aisles, we make seamless customer experiences the norm.