Company

IT STARTS AT THE STORE

Veras Retail is uniquely focused on perfecting the in-store connection

ABOUT US

We believe in creating the ultimate store experience through a unified customer-facing platform. Our innovative omnichannel solutions help mid-to-large sized global retailers adapt to keep pace with today’s non-stop shopper and connect with consumers at every point of decision.

2008

Company founded as
Zoftec LLC

100%

Customer referenceability

Privately Held

No outside debt or investment

 

Our Mission

Managing retail technologies that allow shoppers to move between digital and physical experiences doesn’t have to be complex, but we see the struggle every day. Homegrown or outdated point-of-sale software may work fine for traditional transactions. But, when inadequately scaled to serve today’s shopper across a complex journey, we understand why some retailers may perceive point-of-sale technology as a business inhibitor. 

With the right strategy, point-of-sale systems can be a powerful business enabler. At Veras Retail, our mission is to help retailers harness point-of-sale and adjacent technologies on a single platform to deliver a unified customer experience. One common engine, a single source of data, synchronized across channels to seamlessly connect all the different endpoints in the store.

Who We Serve

POWERING 53 RETAILERS ACROSS 15 COUNTRIES
AROUND THE WORLD
 



Our Leadership

Backed by 20+ years of store systems heritage and success, our people are passionate about delivering on a customer-first omnichannel vision. Great results start with leaders and teams who love working together and wake up every day obsessed with improving the retail experience.

 
Rohit Vir
With over 25 years of vast software industry knowledge specializing in retail software, Rohit envisions a unified retail experience where the store represents a vital connection to consumers. Prior to Veras Retail, he owned the architecture and construction of JDA’s Point-of-Sale software. Rohit regularly advises businesses and is a thought leader for end-to-end retail business implementations that connect digital and physical experiences to the store.
Rohit Vir
FOUNDER & CEO

Bruce Herrier
Bruce brings 20 years of experience in retail technology across a variety of roles. Building on his experience as an assistant store manager, he joined JDA Software in 1998, and evolved from training and implementation to software design, to direct the functionality of JDA’s suite of store system products for over a decade. Bruce’s primary focus is helping retailers better connect with customers by modernizing in-store processes and technology.
Bruce Herrier
SVP, PRODUCT & STRATEGY
Kathy Kim
With over 15 years of proven marketing experience from Fortune 100s to startups, Kathy is instrumental in delivering the company’s message and brand strategy for growth. She also leads partner development to accelerate customer success through joint solution innovation and new sales channels. Kathy’s extensive track record cultivating brands and growth at technology companies include Airobotics, Openforce, Schneider Electric, and JDA Software.
Kathy Kim
SVP, MARKETING & GROWTH
Rusty Gilmore
Rusty is responsible for driving Veras Retail’s best-in-class customer care and experience. He brings 40+ years of retail knowledge spanning store management, buying and merchandising, store and merchandising systems, loss prevention, and data science. With more than half of his career focusing on retail consulting, Rusty makes it his mission to build strong relationships that help customers win and achieve long-term success.
Rusty Gilmore
SENIOR CLIENT ADVISOR

Join Our Team

We work hard to foster a culture that supports your professional and personal aspirations. If you’re looking for a place where new ideas, rewarding work, and collaboration are valued – we have that at Veras Retail. Check out our latest job openings and apply today.

OPEN POSITIONS

Software Developer