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Top 6 Features of Retail Management Systems for Fashion Retailers

Modern Retail Management Systems (RMS) are essential for fashion retailers. They enhance customer experience, streamline operations, and boost profitability.

Unlike traditional retail, fashion thrives on personalization and intimate customer relationships. With modern RMS, fashion retailers can simplify their day-to-day operations and create seamless, memorable shopping experiences for their clients.

Here, we explore the six essential features every fashion retailer should seek in retail management systems to succeed in a competitive market.

1. Personalized Customer Engagement

According to Forbes, A 2018 study by Accenture found that 74% of customers value having personal profiles that allow them to customize their experiences, including offers and product selections. 

Personalized engagement allows staff to track customer behaviors, preferences, and past interactions. This will enable them to provide tailored experiences, fostering deeper customer loyalty. By proactively reaching out with offers, reminders, and personalized communication, fashion retailers can build stronger customer relationships, encouraging repeat business. Loyalty is key, and making every customer feel valued and remembered is essential to success.

Key Benefits:

  • Understand Your Customers: Track customer activity and segment them based on preferences and purchase history.
  • Celebrate Milestones: Make your customers feel special by celebrating key customer milestones with personalized messages and offers.
  • Connect on Their Terms: Reach customers through their preferred channels with targeted messages.

Veras Black Book makes managing personalized customer engagement easy. The system tracks customer activity, sets alerts for significant events, and allows associates to send tailored emails or texts, providing a seamless experience.

2. Stylish Recommendations & Outfit Curation

Based on a PwC study,  83% of sales associates feel most rewarded by sharing their passion and expertise with customers through recommendations

With curated outfit suggestions, associates can inspire customers to make confident purchase decisions. Offering stylish advice will drive sales through cross-selling and position the retailer as a trusted fashion expert. Ultimately, customers appreciate the curated looks and value expert guidance from the staff, making their shopping experience more enjoyable.

Key Benefits:

  • Boost Sales with Complete Outfits: Easily create and recommend complete outfits to increase the average transaction value.
  • Personalized Recommendations: Access to a comprehensive product catalog to offer personalized recommendations tailored to each customer.
  • Visual Merchandise Inspiration: Showcase curated merchandise visually to engage customers and elevate their shopping experience.

Style Builder empowers associates to create personalized outfits. It also integrates visual merchandising with real-time inventory access, ensuring employees can provide seamless, expert recommendations.

3. Remote Selling Flexibility

A 2017 Harvard Business Review study reveals that 73% of customers are more inclined to make a purchase if a brand offers seamless omnichannel options.

Personalized shopping experiences are essential. Remote selling lets staff assist customers outside the traditional store. It empowers retailers to stay connected with customers who prefer online shopping or cannot visit the store. This flexibility increases reach and makes shopping convenient across digital and physical channels.

Key Benefits:

  • Virtual Connections: Connect with customers virtually through video consultations, bringing the in-store experience to their screens.
  • Flexible Shopping Options: Cater to customers who prefer or require online or remote shopping.
  • Tailored Remote Recommendations: Offer personalized recommendations and product information, no matter where your customers are located.

Veras Remote Selling offers tools to interact with customers virtually. Using video calls and tailored product suggestions, it bridges the gap between in-store and remote customer interactions.

4. Targeted Customer Outreach

“A 2022 Adobe Commerce Survey reported that 67% of consumers say they want personalized offers based on their individual spending habits, whether they’re shopping online or in-store.”

Using real-time sales and customer data, retailers can easily segment buyers and deliver tailored offers. Targeted outreach ensures retailers send the right message to the right customer at the right time, improving engagement and increasing conversion rates.

Key Benefits:

  • Precision Targeting: Reach specific customer segments with relevant promotions to improve marketing ROI.
  • Multi-channel Outreach: Boost customer reach and increase sales by taking advantage of multi-channel promotions delivery through email, SMS, and in-store channels.
  • Personalized Offers: Deliver personalized offers that resonate with individual shoppers’ preferences.

Veras Reach helps fashion retailers segment customers based on live data and insights, creating personalized offers that really connect. Integrating these insights across communication channels drives more effective and engaging outreach.

5. Advanced Promotions Management

According to Hawk Incentives Research, 97% of consumers actively search for deals while shopping.  In fact, “92% of respondents said they are “always” looking” for deals!

Advanced promotions management helps stores host flash sales, loyalty rewards, and discounts effortlessly. With features like rule-based promotions and automated coupon processing built into fashion POS solutions, stores can easily manage and execute smart pricing strategies. These promotions incentivize customers to buy more or make repeat visits, increasing revenue and boosting customer satisfaction by offering timely discounts.

Key Benefits:

  • Attract Key Customers with Variety: Offer a range of discounts and incentives to attract customers and maximize promotional impact.
  • Simplify Pricing Strategy: Easily manage pricing strategies with rule-based promotions.
  • Encourage Purchases: Provide timely, relevant discounts to encourage purchases and build loyalty.

Veras Activate enables effective promotion management and monitoring. Its tools for simulating and testing promotional events ensure the successful execution of promotions and maximize profitability.

6. Omnichannel Checkout

Salesforce data shows that 85% of shoppers expect consistent and adaptable payment options across all retail channels.

Omnichannel checkout provides a unified payment experience, helping customers complete transactions conveniently. A seamless checkout reduces friction and enhances buyer satisfaction. Customers expect to pay via their preferred method, and an omnichannel point of sale makes this possible.

Key Benefits:

  • Seamless Payment Experiences: Provide seamless payment experiences across online, in-store, and mobile channels, allowing customers to shop and pay however they prefer.
  • Flexible Checkout: Mobile fashion POS solutions ensure a convenient, flexible checkout process.

Veras CheckOut and Extend offer a robust omnichannel checkout experience, simplifying payment processes across all channels. They guarantee a seamless, satisfying shopping experience for customers.

Future-Proof Your Fashion Stores with Veras’ Retail Management Systems

Investing in the right POS software is not just about keeping up; it is also about transforming your store into a thriving hub for today’s shoppers. Retail management systems from Veras Retail provide the tools you need to meet current customer expectations and anticipate future trends, ensuring your fashion store remains a destination of choice.

It’s time to invest in your future. Discover how the right point of sale system can improve your business with Veras Retail.

Frequently Asked Questions

1. How do retail management systems differ from a basic POS system?

A POS system focuses primarily on transaction processing. In contrast, a retail management system encompasses broader functionalities, such as customer relationship management (CRM), live inventory tracking, and reporting, to provide a holistic solution for businesses.

2. Can Veras Retail’s retail management system integrate with my e-commerce platform?

Veras Retail management software and fashion POS solutions offer integrations with popular e-commerce platforms, enabling seamless synchronization of inventory, orders, and customer data across all sales channels.

3. Are retail management systems secure for customer data?

Yes. We have implemented robust security measures in our POS software to protect customer information, including data encryption and compliance with privacy regulations.

4. Is it difficult to train staff on a new retail management system?

Not at all. Modern systems have user-friendly interfaces, making training relatively straightforward. Veras Retail also provides training resources and support for point of sale systems.